Valuable SEO Tips for your Cleaning Company Site
Back in the day, offering highly specific services like professional cleaning was a lucrative business that never really had that much of a competition. Therefore, if you owned this type of business way back, you probably didn’t have to do any marketing to reach out to potential customers.
However, things have changed quite fast today. Considering the fact that you already have a lot of competition these days, it only means you have no other choice but to invest in a marketing campaign to be sure you can keep up or stay ahead of your competition. And obviously, the most cost-efficient means to market your services is by building a website and launching a search engine optimization campaign to go along with it.
For you to be sure you have an optimized website, follow these SEO strategies:
Focus on Local SEO Strategies
Today, practically everyone can build a website from scratch and put the usual stuff in it, including a list of products and services, company information, and contact form. However, you have to understand that building a website alone won’t get you far. It is important that you optimize it so that local customers will see it. Considering the fact that you will only offer services to a particular local area, it means you shouldn’t be wasting your time and resources on building and optimizing a site for the entire world to see.
Make Good Use of the Right Keywords
It doesn’t matter if your business offers residential or office cleaning services or maybe both; the thing is if you want your website to be the portal of your success in getting clients online, you need to work with the right set of keywords.
Optimized Content Hub, Anyone?
By definition, a content hub is a page or area in the website where you centralize your content so that visitors will find it easier and more convenient to access and locate. An integral part of this content hub is a blog, which is your primary tool for handing out valuable information to your visitors on a consistent basis. You simply just have to understand that even if SEO has changed a lot in the past several years, content remains king.
Social Media and SEO Are Almost Likely the Same Thing
Finally, if you’re doing SEO, it means you also must be engaging in social media. If you really want to build an established and reputable presence online for your website and increase visibility for your cleaning company, you need to create social media profiles. Keep in mind that there is no other strategy in SEO that’s more effective when it comes to connecting and establishing relationships with future customers than social media.
Advanced reading: more helpful hints